Kellogg Company has partnered with GLAAD in creating a limited-edition 'Together With Pride' cereal. It contains berry-flavored rainbow hearts dusted with edible glitter.
Together With Pride cereal is available now at major retailers. For every box purchased, with receipt uploaded to KelloggsFamilyRewards.com/togetherwithpride , Kellogg Co. will donate $3 U.S. dollars (up to $140,000) to support GLAAD and LGBTQ equality efforts.*
"Boxes are for cereal, not people" is the corporation's tag phrase and way of voicing support for the entire LGBTQ community. They specifically call out support for transgender and gender nonconforming communities.
The limited-edition cereal is part of a longstanding partnership with GLAAD. Their prior collaboration included All Together cereal. It could only be purchased online, however.
In addition, Kellogg created the TikTok hashtag # BoxesAreForCerealChallenge . They're hoping fans of the cereal will use it to get involved and have fun showing their support.
It should be noted that Kellogg Co. is one of a few, large U.S. corporations voicing strong support for the Equality Act. This legislation, if passed, would offer the LGBTQ community non-discrimination protections under the Civil Rights Act of 1964.
Kellogg Co., a Fortune 1,000 company based in Battle Creek, MI, scores a perfect 100% on HRC's Corporate Equality Index (2020). The Index using metrics in non-discrimination policies, benefits, organizational LGBTQ competency and commitment to public LGBTQ support.
A few other Kellogg brands include Cheez-It®, Kashi® and Pringles®.
If you try Together With Pride cereal, let us know how you like it!
*Applies to purchases between 5/1/21 and 11/30/21; must upload within 30 days of purchase.
Gay Dining, LLC