M&M's® and Grammy winner Lil Nas X have just announced an upcoming collaboration partnership. The partnership aims to use music as a vehicle to promote a connected, more inclusive society.
Mars, Incorporated, the privately-owned American confectioner and parent company of M&M's, is also home to brands like Twix, Milky Way, Skittles and Snickers. Mars generates over $40 billion in annual sales.
Lil Nas X has been blasting through music industry barriers with unfiltered honesty in his music and wrap style. His first ever world tour, titled The Montero Tour, begins September 6th in Detroit.
Mars Wrigley Senior Brand Director Allison Miazga-Bedrick stated, "In the world Mars wants tomorrow, society is inclusive. And through the M&M'S brand we're committed to inspiring moments of connection and fun by encouraging a deeper sense of belonging,"
Miazga-Bedrick further stated, "Music is one of the most powerful tools to bring people together. Like our iconic M&M'S brand, music sparks nostalgia, memories, and fun and we are thrilled to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&M'S role within entertainment."
Lil Nas X stated, "M&M'S is iconic and I'm a huge fan of the brand. I'm excited to work with them on some really cool projects this year that are as colorful as they are."
We're excited to see what the partnership brings and also looking forward to The Montero Tour.