Yelp Now Includes 'LGBTQ-Owned' Business Search & Rainbow Pride Map Pins

Yelp Pride is here. Yelp's Chief Diversity Officer, Miriam Warren, has announced that effective immediately, and in conjunction with Pride Month, they have implemented the option for all businesses to self-identify as LGBTQ-owned.

Yelp LGBTQ-Owned Rainbow Map Pins
Yelp LGBTQ-Owned Search & Rainbow Map Pins (Yelp)

This is great news for dining establishments, bars and all food merchants. Throughout June, businesses falling under these categories, specifically, will be highlighted with rainbow map pins.


Since 2018, some businesses on Yelp have already identified as Open to All to signal a welcome and inclusive environment. For the month of June, these businesses in the same merchant categories will also be mapped with rainbow pins.


Yelp LGBTQ-owned search filter
Yelp LGBTQ-Owned Search (Yelp)

Ben & Jerry's, an Open to All merchant and program partner, will also have all of their Scoop Shops identified on Yelp with rainbow map pins.


Yelp also mentions that compared to last year, they've seen about a 150% increase in consumer searches for LGBTQ-owned business establishments.